{"id":7768,"date":"2022-03-17T17:23:42","date_gmt":"2022-03-18T00:23:42","guid":{"rendered":"https:\/\/zightwebprd.wpengine.com\/should-you-mix-customer-success-and-sales\/"},"modified":"2023-10-06T09:06:28","modified_gmt":"2023-10-06T16:06:28","slug":"should-you-mix-customer-success-and-sales","status":"publish","type":"post","link":"https:\/\/zight.com\/blog\/should-you-mix-customer-success-and-sales\/","title":{"rendered":"Should You Mix Customer Success & Sales?"},"content":{"rendered":"\n
The goal of Customer Success<\/a> is to empower the customer and the company. Customer Success<\/a> ensures the customers get anything and everything they can out of the product or service. <\/p>\n\n\n\n This long-term relationship has a lot of potential when it comes to upselling\/ sales. CS has the potential to be a team to not just drive leads to the Sales team, but convert themselves.<\/p>\n\n\n\n But is it really wise to mix sales and success?<\/p>\n\n\n\n To learn more about the pitfalls and potential here, we asked six Customer Success experts the following question:<\/p>\n\n\n\n Should Customer Success teams have an incremental revenue goal? <\/strong><\/p>\n\n\n\n The answer to this question gives insight into the good, the bad and the ugly when you mix Customer Success and Sales.<\/p>\n\n\n\n