{"id":7701,"date":"2021-11-08T23:43:18","date_gmt":"2021-11-09T07:43:18","guid":{"rendered":"https:\/\/zightwebprd.wpengine.com\/6-tips-for-beginning-customer-success-employees\/"},"modified":"2023-10-26T08:45:03","modified_gmt":"2023-10-26T15:45:03","slug":"customer-success-manager","status":"publish","type":"post","link":"https:\/\/zight.com\/blog\/customer-success-manager\/","title":{"rendered":"What Makes a Good Customer Success Manager? Top 10 Tips"},"content":{"rendered":"\n

You can no longer rely on your good product and competitive prices to retain loyal customers.<\/a> Seeing that your customers have different needs and uses for your product or service, you must also provide the best customer experience to keep them satisfied. That’s why it’s good to have the best customer success teams starting from a great customer success manager.<\/p>\n\n\n\n

But what makes a good customer success manager?<\/p>\n\n\n\n

Customer satisfaction doesn’t just happen; it’s crafted, nurtured, and carefully managed by your customer success manager. They should understand your customers’ needs even before the customers do, and set them up to get the most value out of your product. Why? Because when your customers succeed, so do you. According to Forbes<\/a>, customer success will identify and nurture high-value prospects into paid customers.<\/p>\n\n\n\n

This article will cover the best tips a customer success manager can use to improve your business. Read on also to see how to use Zight for a better customer experience<\/a>!<\/p>\n\n\n\n

How Do You Succeed As A Customer Success Manager?<\/h2>\n\n\n\n

A customer success manager<\/a> guides customers through a successful customer experience with a specific company and increases the value of their purchase. As business models evolve into consumption-based and subscription formats, the focus has shifted to ongoing customer satisfaction<\/a> and retention.<\/p>\n\n\n\n

Thus, the aim of successful customer success managers should not be to make a one-time sale – but to develop a lasting relationship with consumers where everyone\u2019s goals and needs are met continuously.<\/p>\n\n\n\n

A customer success manager\u2019s job is to work on behalf of both the brand and the customer to determine how your company best fits the current needs. As demand and products change, customer success managers must continue guiding consumers toward valuable options.<\/p>\n\n\n\n

But here’s the thing – your customer success manager must never sound like a salesperson pushing their agenda. They must listen and assess each unique situation to build customer trust. <\/p>\n\n\n\n

Honesty is crucial. As a client success manager establishes a strong rapport with customers, conversations must organically offer valuable insights that guide customers to a path of success – even if that doesn\u2019t generate additional revenue.<\/p>\n\n\n\n

It\u2019s vital to identify efficiencies while delivering an incredible customer experience. Customer success is a real-time, proactive sales strategy<\/a> that entails building relationships with existing clients, having an in-depth understanding of your business and product goals, and helping customers meet their goals through regular contact.<\/p>\n\n\n\n

Each customer has unique needs and uses for your service or product, so it\u2019s up to your customer success manager to thoroughly understand each existing customer and to be their champion throughout the client journey.<\/p>\n\n\n\n

However, customer success is not to be confused with customer support<\/a>. The latter seeks to solve individual customer issues or offer product guidance to specific customers. Often, customer support is reactive because the customer usually calls to report a problem they\u2019re facing. <\/p>\n\n\n\n

Here are more tips that can make great customer success managers:<\/p>\n\n\n\n

1. Stellar Communication<\/h2>\n\n\n\n

Developing effective customer relationships largely depends on how well employees and managers communicate with existing customers. Again, every customer faces unique obstacles throughout their entire customer journey, and it\u2019s critical for them to feel heard. Successful customer success managers and teams know how to listen to understand customers\u2019 problems and communicate viable solutions.<\/p>\n\n\n\n

Thus, effective communication alone can endear customer success managers and their teams to customers. They can coax a resolution from difficult customers and assess situations before problems arise. Persuasion is a key component: help customers believe that the solution will work!<\/p>\n\n\n\n

A customer success manager with excellent communication skills can even convert a product drawback to an advantage for your business by getting the customer to work past the issue.<\/p>\n\n\n\n

How Zight Enhances Stellar Communication for Customer Success Managers<\/h3>\n\n\n\n

Communication is more than just a skill for customer success managers. You want to empower them with the best tools to reach customers – and communicate better while at it. That’s why a tool like Zight is essential.<\/p>\n\n\n

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\nGet Zight for free!<\/a>\n<\/div>\n<\/div>\n\n<\/div>\n\n\n

With a range of features specifically designed to enhance visual communication<\/a>, Zight empowers customer success managers to connect with clients more meaningfully and effectively.<\/p>\n\n\n\n

After downloading Zight for Mac, Windows, and Chrome extension, here’s how to use it for better communication:<\/p>\n\n\n\n