{"id":7423,"date":"2019-05-10T02:57:22","date_gmt":"2019-05-10T09:57:22","guid":{"rendered":"https:\/\/zightwebprd.wpengine.com\/tips-for-using-video-along-each-stage-of-the-funnel\/"},"modified":"2023-07-09T02:15:37","modified_gmt":"2023-07-09T09:15:37","slug":"tips-for-using-video-along-each-stage-of-the-funnel","status":"publish","type":"post","link":"https:\/\/zight.com\/blog\/tips-for-using-video-along-each-stage-of-the-funnel\/","title":{"rendered":"Tips for using video along each stage of the funnel"},"content":{"rendered":"

Last week I had the chance to work with a good friend Leonard Kim on a joint webinar<\/a>. We talked about usage of Zight (formerly CloudApp), building a business, marketing strategy, and how to integrate video collaboration<\/a> to improve your Top of Funnel (TOFU), Middle of Funnel (MOFU), and Bottom of Funnel (BOFU) conversions.<\/p>\n

<\/h3>\n

Improve Top of Funnel Marketing with Video Collaboration and Communication<\/h3>\n

Video collaboration can be a great way to extend content, create social assets, and improve FAQ pages for top of funnel marketing.<\/p>\n

Video can Improve Content Efficiency and Reach<\/h3>\n

Content is key to any marketing plan, but it can be costly investing in social, long form, eBooks, whitepapers, podcasts, videos, etc\u2026 When I put together a blog post I like to use Zight (formerly CloudApp) and its screen recorder <\/a>to record some of my thoughts about the post and how it came together as I share my screen showing the post. Using screen recording on your content and face adds a nice personalized element to your content. Screen recording with your webcam is also a simple way to create another piece of content to extend the work you already put into writing something.<\/p>\n

Leonard Kim described how he was using Zight (formerly CloudApp) to talk about his upcoming book, Ditch The Act co-authored with Ryan Foland.<\/p>\n

<\/h3>\n

Spruce Up Your FAQ with Visuals and Screen Recorded Videos<\/h3>\n

The other day I was on a livechat agent with a product team to troubleshoot an issue. They sent me to some FAQ pages that weren\u2019t terribly helpful in answering my question. I am an extremely visual person, so having an FAQ site chaulked full of screen recorded videos, GIFs, screen shots would have been much more helpful for me. A company I admire a lot in Gainsight<\/a>, uses Zight (formerly CloudApp) screen recorder and GIF editor in its customer support arm to close tickets faster.
\n\u200d<\/p>\n

Create Mid-Funnel Programs to Nurture and Enable Customers<\/h3>\n

Screen recording, GIF creation, and snipping tools can be a great way to create materials that show how your product is used, material for sales enablement, and enhancing case studies.<\/p>\n

<\/h3>\n

Make your product come to life with screen recorded tutorials.<\/h3>\n

In an age of customer experience, consumers are continually looking to find new ways to get their problem solved. A tool like Zight (formerly CloudApp) provides the chance to use the screen recorder and webcam at the same time on the Mac, Chrome, and Win apps to create a more personalized connection point and to humanize your brand. In the shot below I am showing how I use Zight (formerly CloudApp) as a means to improve our website design and language.<\/p>\n

Up level your sales enablement with personalized videos for your sales team<\/h3>\n

G2Crowd <\/a>is using Zight (formerly CloudApp) daily on its sales team and has been able to produce $6 Million + of pipeline. Below you will see me talking to this case study that I sent to a potential customer. Enterprise sales cycles can be long. Adding a personal note that keeps you in touch with a customer without a meeting or informal textual email can create a strong connection point and relationship block.<\/p>\n

Bottom of funnel mastery supplemented by screen recording to improve customer experience and productivity<\/h3>\n

The end of the funnel can be a great way to push the final piece of content through or to build loyalty. It could be as simple as sharing a video of how to execute on a coupon code or closing a customer support ticket quicker with a screen recorder video of someone doing a trial.
\nUsing Zight (formerly CloudApp) and its collaboration tools enabled by its screen recorder<\/a>, GIF editor<\/a>, snipping tool<\/a>, and web cam enabled video can help you to pass people along the funnel and really optimize your marketing to be more effective and efficient.<\/p>\n","protected":false},"excerpt":{"rendered":"

Funnel marketing can only improve when you incorporate video<\/p>\n","protected":false},"author":10,"featured_media":9516,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"7822,7442,7787,7848,7609,7816","_relevanssi_noindex_reason":"","inline_featured_image":false,"footnotes":""},"categories":[478],"tags":[483],"acf":[],"yoast_head":"\nImprove your sales funnel with video led collaboration - CloudApp Blog|Improve your sales funnel with video led collaboration - CloudApp Blog<\/title>\n<meta name=\"description\" content=\"The use of a video screen recorder can enable quicker collaboration and improve marketing along each stage of the funnel\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zight.com\/blog\/tips-for-using-video-along-each-stage-of-the-funnel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips for using video along each stage of the funnel\" \/>\n<meta property=\"og:description\" content=\"The use of a video screen recorder can enable quicker collaboration and improve marketing along each stage of the funnel\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zight.com\/blog\/tips-for-using-video-along-each-stage-of-the-funnel\/\" \/>\n<meta property=\"og:site_name\" content=\"Zight\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/getcloudapp\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-10T09:57:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-09T09:15:37+00:00\" \/>\n<meta name=\"author\" content=\"Zight\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cloudapp\" \/>\n<meta name=\"twitter:site\" content=\"@cloudapp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zight\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/zight.com\/blog\/tips-for-using-video-along-each-stage-of-the-funnel\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/zight.com\/blog\/tips-for-using-video-along-each-stage-of-the-funnel\/\"},\"author\":{\"name\":\"Zight\",\"@id\":\"https:\/\/zight.com\/#\/schema\/person\/f0fd7b269148e248d350f5a670c8c509\"},\"headline\":\"Tips for using video along each stage of the funnel\",\"datePublished\":\"2019-05-10T09:57:22+00:00\",\"dateModified\":\"2023-07-09T09:15:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/zight.com\/blog\/tips-for-using-video-along-each-stage-of-the-funnel\/\"},\"wordCount\":652,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/zight.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/zight.com\/blog\/tips-for-using-video-along-each-stage-of-the-funnel\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/zight.com\/wp-content\/uploads\/2019\/05\/Tips-for-using-video-along-each-stage-of-the-funnel.jpg\",\"keywords\":[\"Sales & Marketing\"],\"articleSection\":[\"Quick Tips & How Tos\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zight.com\/blog\/tips-for-using-video-along-each-stage-of-the-funnel\/\",\"url\":\"https:\/\/zight.com\/blog\/tips-for-using-video-along-each-stage-of-the-funnel\/\",\"name\":\"Improve your sales funnel with video led collaboration - 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