{"id":7399,"date":"2019-06-20T17:30:15","date_gmt":"2019-06-21T00:30:15","guid":{"rendered":"https:\/\/zightwebprd.wpengine.com\/form-design-ux\/"},"modified":"2023-07-02T06:58:18","modified_gmt":"2023-07-02T13:58:18","slug":"form-design-ux","status":"publish","type":"post","link":"https:\/\/zight.com\/blog\/form-design-ux\/","title":{"rendered":"Form Design UX: The 7 Best Practices for User Friendly Forms"},"content":{"rendered":"\n

Every aspect of your website is designed and developed with your end user in mind, which means the last thing you want is for visitors to promptly leave because they\u2019re frustrated with your website\u2019s layout, navigation, functionality or a poor UX form design.<\/p>\n\n\n\n

Just like your favorite site, a UX form should be easy to use, deliver the information a visitor needs, help them to make an informed decision, and provide a solution for a specific challenge or concern.<\/p>\n\n\n\n

If not-so user friendly forms are resulting in high bounce rates, then it\u2019s time to go back to the drawing board. Get the most out of your traffic and increase conversions with the following 7 UX form design best practices that will ensure your form design UX game is spot on.<\/p>\n\n\n\n

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The 7 best UX form Design Practices to Rule the World Wide Web. \u200d<\/h2>\n\n\n\n

The goal of any form design UX is to collect data from your visitors. If it isn\u2019t appealing, no one is going to fill it out. We\u2019ve all experienced a poorly designed UX form at some point. I\u2019ve certainly encountered my share! Although most people aren\u2019t going to reflect on the amazingness of a web form (except maybe a designer or website developer) most are going to remember a bad form design UX.<\/p>\n\n\n\n

1. Visuals are Everything<\/h3>\n\n\n\n

Needless to say, if a site has a poorly designed, long, or difficult web form, visitors are less likely to complete it, let alone begin filling it out. This is undoubtedly a massive hindrance to gaining successful leads and conversions.<\/p>\n\n\n\n

So how do you create a great experience for your visitors that\u2019ll keep them coming back? Let\u2019s start with the aesthetics. A successful UX form elevates your site from a purely informational platform to a powerful conversion tool, which means you need to direct your visitor\u2019s attention to the form.<\/p>\n\n\n\n

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Draw attention to your form by minimizing distractions.<\/strong><\/figcaption><\/figure>\n\n\n\n

One of the best ways to do this is by minimizing the objects and text on the page. On Zillow\u2019s site, the background fades when the popup box appears, so you can easily focus on the form.<\/p>\n\n\n\n

It\u2019s essential that you take artistic design principles, such as balance, space, and contrast, into consideration. Color, shape, size, typography, illustrations, photography, layout, and other visual elements will impact the success of your visual form design UX.<\/p>\n\n\n\n

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Create super simple and approachable forms with clean designs.<\/strong>\u200d<\/figcaption><\/figure>\n\n\n\n

Sites, such as Slack, have a dedicated page for their form. Not only is Slack\u2019s sign-up form super simple, but it also takes it to the next level with the contrast between bright and dark colors. As a user, this is one of the most approachable and user friendly forms out there. The visually clean design is easy to understand, draws in my focus, and encourages me to complete the form. Slack also gets bonus points for its easy integration with Zight (formerly CloudApp).<\/p>\n\n\n\n

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2. Show them the value and benefits<\/h3>\n\n\n\n

Make sure your visitors know the value they\u2019ll gain from completing your web form. A lot of businesses depend on people successfully filling out a form, but a visitor isn\u2019t going to convert if the form they\u2019re being asked to fill out is unclear. I want to know what I\u2019m filling out, and your visitor probably does too.<\/p>\n\n\n\n

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Use a simple and clear form title that clearly explains the value.<\/strong><\/figcaption><\/figure>\n\n\n\n

A simple, clear form title that explains what the form is for, such as Register for the free webcast available now, can make a huge impact on the success of your form.<\/p>\n\n\n\n

Think of your title as an action statement, that clearly explains what the visitor will get. Carefully choose your words so they understand they\u2019re signing up to receive a particular service.<\/p>\n\n\n\n

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Entice new members with incentives, deals, or a free offer.<\/strong><\/figcaption><\/figure>\n\n\n\n

For example, offering incentives with their membership that entice them, such as exclusive deal, package or a free offer and listing the benefits below in bullet points will effectively communicate the value of completing the form.<\/p>\n\n\n\n

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3. Make your call to action button stand out<\/h3>\n\n\n\n

So now that the benefits are obvious, it\u2019s time to make the call to action button clear. This can make or break your form design UX. This is the final action taken by your visitors before proceeding to another page. They want to know what\u2019s going to happen when they press the button! In other words, your form is useless if they don\u2019t know exactly what they get, or if it isn\u2019t visible. Text and appearances are equally important here.<\/p>\n\n\n\n

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Make your call to action button clear and enticing.<\/strong><\/figcaption><\/figure>\n\n\n\n

Tell them exactly what will happen when they click the button. Avoid \u201csubmit\u201d and opt for more elaborate and clear calls to action, such as \u201cI want to subscribe to your newsletter\u201d or \u201cstart my free trial today.\u201d<\/p>\n\n\n\n

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4. Straightforward and simple forms<\/h3>\n\n\n\n

Let\u2019s get down to the nitty-gritty. Is your form UX design straightforward and simple to use?<\/p>\n\n\n\n

A simple, straightforward and short form with a clean layout and clearly defined text fields will increase conversions and reduce the amount of time it takes to fill it out.<\/p>\n\n\n\n

Here are the basics:<\/p>\n\n\n\n